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BTOB group likely to retain identity

The recent developments suggest that BTOB's name will not only be permissible on broadcasts and social media but also extend to merchandise and album-related branding, aligning with standard industry practices. This marks a significant contrast to the 'Highlight' incident, where B2ST faced name restrictions and eventually rebranded as Highlight. BTOB's ability to resolve this matter amicably with Cube Entertainment is expected to dispel any lingering concerns among fans and industry observers

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