The drama escalated when news broke about BLACKPINK's contract renewal and V's reported breakup surfacing on the same day, leading some fans to cry foul play, accusing YG Entertainment of orchestrating a strategic media move. YG's historical stance of maintaining silence on their artists' private lives clashed with the contrasting approach of Big Hit Entertainment, known for promptly refuting rumours. This marked the first instance where Big Hit did not deny a dating rumour, prompting V's fans to raise suspicions of a calculated media strategy by YG
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